Romancing the sale ~ by: Steve Roberts
|Title: Romancing the sale
Author: Steve Roberts
Rating: 4.8 out of 5 stars (6)
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|Make your customers love you by romancing them into a sale. Romancing the Sale compares the world of professional selling with dating and shows you how to win the hearts-and-minds of customers and build profitable lasting relationships that work.
In today’s tough business climate, generating sales can mean the difference between life and death of the company. Winning new business requires substantially more effort than keeping existing customers happy.Chasing transactional business is…