Title: The Myth of the Garage
Author: Chip Heath (Cornerstone Digital)
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From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage … and other minor surprises, a collection of the authors’ best columns for Fast Company magazine. There are 16 pieces in all, plus a previously unpublished piece entitled ‘The Future Fails Again’. In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world: – Why you should never buy another mutual fund (‘The Horror of Mutual Funds’) -…