Title: Global Franchising Operations Management: Cases in International and Emerging Markets Operations (FT Press Operations Management)
Author: Ilan Alon (FT Press)
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Franchising now represents more than 10% of the US economy and 50% of US retail sales, and this winning business model is now showing exceptional promise outside the US as well. Both franchisors and franchisees are beginning to discover immense opportunities to extend operations or build new franchises in emerging markets. Of course, success will depend on their ability to execute – and extending successful franchising operations outside their home markets requires significant new…