• Fed up with poor Results from your Mail Campaigns?
• Want more Responses?
• Lost for a better Direct Mail Marketing Strategy?
• Need more Revenue?
You can do all. By making your Direct Mail Marketing campaigns simply STUNNING.
This book gives you the formula to MAKE MAIL MATTER. In an age of 'Digital Everything', you need to ensure that 'old snail mail' works as people really do like getting real mail!
This is the ultimate direct mail marketing book for even the smallest of businesses; (but large corporations can benefit!) Revitalize your Campaigns using great postal Mail; create compelling, powerful messages that Sell. Reduce wasteful & costly blanket mail; it's not just about precision targeting, but the precise things you say and do, that count the most.
This is the 1st book in the 'Competitiveness Series' specifically crafted to create and sustain your new superior competitive performance. The series combines to give you your 3 'pillars' - Advantage, Offer, and a remarkable Edge: 'The Triple Lock of Competitiveness™'.
Why Read 'Direct'?
Direct! helps you create & deploy enhanced Mailing - crafting simple, effective and engaging written comms that achieve better market engagement & revenue improvement. David James Hood wrote the important business books 'Competitive SME' & 'The Marketing Manifesto' and 'Direct!' is the first in the new Competitiveness Series to help you rapidly revitalize your Direct Mail Marketing and make it powerful and effective. Although this book works for email too, David focuses on helping you improve the tried, tested, and trusted means to communicate: Direct (Postal) Mail Marketing.
Who Will Benefit from this Book'?
• You, your organisation, and its relationship with your Customers, Consumers or Clients
• If you are spending a lot of money on campaigning and not getting the returns you desire
• If your job depends on maximising revenue!
• If you need to improve STRATEGIC COMPETITIVE ADVANTAGE and want to beat your competition!
• Only read this if you are willing to change authentically and embrace more than just the latest fad!
• Directors, Managers, Commercial Executives, Marketers, Sales, Campaigners, Strategists, Fundraisers, Mailing List & Database Marketers, Crowdfunders, Data Buyers, Data Analysts, Media organisations, Fulfilment, Political Campaigners, Entrepreneurs, Membership Orgs, Charities, PR people, Advertisers and Agencies.
What's in it for ME, the Reader?
• A chance to get your Direct Mail Marketing to SHINE
• Make you and your offer STAND OUT in the market
• Powerfully DIFFERENTIATE your mailing campaigns so that they STICK & WORK!
• Helps you think better, craft better, and create better offers, and even have MORE PRODUCTIVE MARKETING MEETINGS!
How do I Read and Use this Book?
Easy; the Chapters flow well, are easily read & actioned, using David's superb 3-stage approach to any challenge:
1. WHAT to Change (the thing that is preventing your success)
2. What to Change TO (the better way to engage and secure your objectives)
3. HOW to Change (the actual way to make it all happen!)
Who is David James Hood?
• He's a Scotsman, Internationalist, Systems Thinker and Author of published Competitiveness books
• Founder Member of the professional membership organisation Customer Value Creation International, a member of Business for Scotland, The Promise Group, and a Fellow of the RSA
• Previous Chair of the Chartered Institute of Marketing's International Technology Group
• Worked in Life Sciences, Electronics, Specialist Engineering, Consultancy and a Digital Pioneer
• Created the definitive 'Competitiveness Series' offering the 'Triple Lock of Competitiveness' as the best competitive advantage strategy since Michael Porter 
