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Eat That Frog!: The international bestseller - build habits, manage your time and get more of the important things done today! Kindle Edition

by Brian Tracy (Author) Format: Kindle Edition

3,735 ratings

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**THE MULTI-MILLION COPY INTERNATIONAL BESTSELLER**

Conquer procrastination. Boost productivity. Eat that frog.

There just isn't enough time for everything on our 'to do' list - and there never will be. Successful people don't try to do everything: they learn to focus on the most important tasks and make sure they get them done.

In Eat That Frog!, bestselling author Brian Tracy cuts to the core of what is vital to effective time management: decision, discipline and determination. In twenty-one practical steps, he shows us how to zero in on the most critical - and often most challenging - tasks to help you overcome distraction and better organise your day.

Filled with easy, actionable tips Eat That Frog! is a life-changing manual for anyone looking to sharpen their focus, prioritise and achieve meaningful results - today.

What readers are saying about Eat That Frog:

'The best self-development book on the market.' Reader review ⭐⭐⭐⭐⭐

'If I saw Brian Tracy walking down the street, I'd stop him and thank him from the bottom of my heart for writing this simple and practical book. This book is a game changer...' Reader review ⭐⭐⭐⭐⭐

'Highly recommend for anyone stuck in a rut, not knowing how to get going and needing motivation. Reader review ⭐⭐⭐⭐⭐

From the Publisher

"Eat That Frog! firmly gets to the root cause of why people procrastinate. Then it effortlessly explains how to boost your productivity once and for all." - Micro Business Hub

"Kiss That Frog shows you how to release your unlimited potential for successful living." -T. Harv Eker, author of #1 New York Times bestseller Secrets of the Millionaire Mind

Product description

About the Author

Brian Tracy is a leading authority on the development of human potential and personal effectiveness. He addresses over 250,000 people each year on the subjects of personal and professional development.

Product details

ASIN ‏ : ‎ B01E4AQRAS
Publisher ‏ : ‎ Hodder & Stoughton
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ 19 May 2016
Language ‏ : ‎ English
File size ‏ : ‎ 1.6 MB
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 120 pages
ISBN-13 ‏ : ‎ 978-1848941243
Page Flip ‏ : ‎ Enabled

Best Sellers Rank: 35,205 in Kindle Store (See Top 100 in Kindle Store)
- 15 in Time Management Self-Help eBooks
- 58 in Self Help Time Management
- 88 in Exercise & Fitness (Kindle Store)

Customer reviews:
3,735 ratings

About the author

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Brian Tracy

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Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations.

Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined.

Brian Tracy has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada, and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.

He has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy, and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages.

He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages.

He speaks to corporate and public audiences on the subjects of Personal and Professional Development, including the executives and staff of many of America's largest corporations. His exciting talks and seminars on Leadership, Selling, Self-Esteem, Goals, Strategy, Creativity and Success Psychology bring about immediate changes and long-term results.

Prior to founding his company, Brian Tracy International, Brian was the Chief Operating Officer of a $265 million dollar development company. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution, and management consulting. He has conducted high-level consulting assignments with several billion-dollar plus corporations in strategic planning and organizational development.

He has traveled and worked in over 80 countries on six continents and speaks four languages. Brian is happily married and has four children. He is active in the community and national affairs and is the President of three companies headquartered in Solana Beach, California.

Customer reviews

3,735 global ratings

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Customers find the book provides actionable advice that helps re-set their thinking and approach to work. Moreover, they appreciate its readability as a step-by-step guide that's easy to put into practice, and one customer notes its mixture of theory and practical exercises. Additionally, the book receives positive feedback for its short, bite-sized format and effectiveness. However, the repetition aspect receives mixed reviews, with several customers finding it quite repetitive.

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Advice level Value for money Readability Book length Productivity Repetition

208 customers mention ‘Advice level’185 positive23 negative

Customers appreciate the book's actionable advice and key productivity learnings, noting that it helps re-set their thinking and approach to work.

"This is an excellent book with high motivations. I like it. It is a must to read book. Well done" Read more

"...n't promise to change everything overnight but it will help point you in the right direction and create more time for the things in life that you..." Read more

"...I like how there are little summary points at the end of each chapter However the book does seem all over the place...." Read more

"Found this book very easy to read and has some key productivity learnings...." Read more

189 customers mention ‘Value for money’183 positive6 negative

Customers find the book to be a great purchase that is to the point and enjoyable to read through while taking notes.

"This is an excellent book with high motivations. I like it. It is a must to read book. Well done" Read more

"...When I saw the knock down price that this one was going for, I couldn't resist...." Read more

"A great book where if you apply the principles it can drastically improve your output...." Read more

"...For a great read on technology I highly recommend “Building a Second Brain” by Tiago Forte...." Read more

127 customers mention ‘Readability’127 positive0 negative

Customers find the book highly readable, describing it as a step-by-step guide that is concise, straightforward, and easy to put into practice.

"...I like it. It is a must to read book. Well done" Read more

"...~Napoleon Hill 2. Plan Every Day in Advance: Such a simple tip, but one that few people use to their advantage...." Read more

"Found this book very easy to read and has some key productivity learnings...." Read more

"Offers some solid advice on time management and tackling procrastination. That said, the book can feel a bit repetitive at times" Read more

22 customers mention ‘Book length’19 positive3 negative

Customers appreciate the book's length, describing it as a short, bite-sized read.

"This book was recommended to me by a customer I visited. It is a short book and a good read. It gets you thinking." Read more

"A short and easy read. Some of the stuff I knew, other things I didn't but the book provided helpful, commonsense advice. We all need to be reminded...." Read more

"...All in all: Plus: it’s a short and somewhat engaging read making this a good starter book for people new to the productivity area/genre...." Read more

"...'ll get most of the value in a fraction of the time.... but it's not a massive book and well worth the money and the time to go through it all...." Read more

12 customers mention ‘Productivity’12 positive0 negative

Customers appreciate the book's productivity features, describing it as excellent and powerful, with one customer noting how it condenses the author's success.

"A great book where if you apply the principles it can drastically improve your output...." Read more

"...It's certainly full of good advice and 'maxim's', that I myself regularly pass onto others, so many of the approaches can and do work...." Read more

"...Secondly, and best of all, the metaphor of eating frogs is such a powerful and unforgettable one, even world class procrastinators would be..." Read more

"...I would highly recommend this book to anyone looking to improve their productivity, wanting to get more organised or create personal and career goals." Read more

22 customers mention ‘Repetition’8 positive14 negative

Customers have mixed feelings about the repetition in the book, with several finding it quite repetitive and boring.

"...That said, the book can feel a bit repetitive at times" Read more

"...This book contains plenty of tips and help to getting started and keeping going...." Read more

"...And there's a lot of irrelevant rambling throughout the book, like "this will really boost your performance...one of the ladies on my seminars heard..." Read more

"...The book covers so good tips however got a little repetitive with the main point of the book...." Read more

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Mahmoud Kawa
Excellent book
Reviewed in the United Kingdom on 12 April 2025
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This is an excellent book with high motivations. I like it.

It is a must to read book. Well done

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@MrBookChief
Pound for pound, the best self development book on the market
Reviewed in the United Kingdom on 2 February 2017
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I read this book over Christmas and am revisiting it today to share its message. It is still only 99p on Amazon.co.uk, making it an absolute steal. I hope you enjoy my review and buy it for yourself!

'The first rule of frog eating is this: If you have to eat two frogs, eat the ugliest one first.

The second rule of frog eating is this: If you have to eat a live frog at all, it doesn't pay to sit and look at it for very long.'

When I was much younger, I used to get a lot of Brian Tracy emails. I don't know how I ended up on one of his mailing lists but I always looked forward to the free e-books and insightful videos that he posted. Surprisingly, this is the first time that I have read one of his books! When I saw the knock down price that this one was going for, I couldn't resist.

Eat That Frog is the perfect self-development book to kickstart your goals. The best thing about this time management book is that reading it is an exercise in time management itself. Reading through its 144 pages can easily be done in a day or so and it also can be quickly reread as a refresher when need. More importantly, this book is packed full of quality material thanks to Tracy's many years of dedicated research.

'I have studied time management for more than thirty years. I have immersed myself in the works of Peter Drucker, Alec MacKenzie, Alan Lakein, Stephen Covey, and many, many others. I have read hundreds of books and thousands of articles on personal efficiency and effectiveness. This book is the result.'

I loved this book for many reasons. It is very reassuring to know that every tip in this book has been tried and tested many times over. It is fantastic to see how easy each method can be applied. Even better, it is amazing how some of the small changes mentioned within this book can have such a instant and positive effect towards becoming more productive.

The book is laid out in the format of 21 steps or individual pieces of advice. Many are similar or reinforce each other but don't let this turn you off. Each piece is part of the whole ideal and this helps to reinforce the book's key principles. Out of the 21 practical steps, I found these three to be the most effective for myself personally.

1. Set the table: This tip basically encourages the reader to always think on paper. Years ago, back when his e-mails dropped into my inbox, it was Brian Tracy who taught me how to use basic goal setting. Sure, I probably haven't achieved half of what I hoped I would do, but I still have definitely achieved a lot more than I would have without constantly scribbling down these plans for the future.

'There is one quality that one must possess to win, and that is definiteness of purpose, the knowledge of what one wants and a burning desire to achieve it.' ~Napoleon Hill

2. Plan Every Day in Advance: Such a simple tip, but one that few people use to their advantage. Working without a plan is akin to a ship being adrift or at the mercy of the wind instead of having a fixed destination. Planning each day in 30, 60 or 90 minute blocks creates a level of focus that will help you get more things done. Tracy claims that every minute spent in planning saves as many as ten minutes in execution.

'A major reason for procrastination and lack of motivation is vagueness, confusion, and fuzzy-mindedness about what you are trying to do and in what order and for what reason.'

3.The 80/20 Rule: Tracy basically encourages the reader to focus on the 20% of our lives that will make the biggest difference or have the most positive effect. When listing goals or to-lists, out of your top ten targets, what really matters? What are the two things that will give you the momentum to achieve the others? This is an invaluable piece of advice that can be applied in almost any situation.

'The ability to concentrate single-mindedly on your most important task, to do it well and to finish it completely, is key to great success, achievement, respect, status, and happiness in life.'

I would strongly recommend it to someone who wants to regain some control over their hectic life. It doesn't promise to change everything overnight but it will help point you in the right direction and create more time for the things in life that you love to do.

Take one step towards becoming a more efficient and productive person by buying this book today Go ahead, eat that frog!

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Goat
Beneficial book
Reviewed in the United Kingdom on 31 August 2024
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A great book where if you apply the principles it can drastically improve your output. I like how there are little summary points at the end of each chapter

However the book does seem all over the place. It would be great if they could make 3-4 sections and then chapters. how to define the importance of task, how to rank it, how to execute, etc

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Morgan
Easy read, good learnings
Reviewed in the United Kingdom on 24 January 2025
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Found this book very easy to read and has some key productivity learnings. Brought another for my girlfriend, she’s not great at reading and seemed to get through it.

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anonymous
Good advice, yet some are repetitive
Reviewed in the United Kingdom on 2 April 2025
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Offers some solid advice on time management and tackling procrastination. That said, the book can feel a bit repetitive at times

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MR GARETH JOHN TOPP
Punchy, concise common sense approach to success and productivity
Reviewed in the United Kingdom on 7 April 2023
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Brian spends a short section in the intro giving insight into his own success which then provides credibility to the advice laid out in the book. This differs then to the many books that take a more research/case study-based approach. It works for me as it’s concise and punchy without needing to wade through lengthy case studies which can get tedious.

The advise itself I found incredibly helpful - it all makes intuitive good sense and I found myself making extensive use of highlights of sections I wish to implement.

In short - highly recommended - a quick read that will give you a tonne of valuable advice to boost your success and productivity.

Key insights for me:

1. Do the most impactful items on your to do list BEFORE you do anything else (I.e. don’t start with emails each day!)
2. Apply the 80/20 approach to task management - 80% of impact comes from 20% of tasks - focus on that 20%. CLUE - most of this will not be emails!
3. Use a digital software tool to tag ABCDE tasks and use this structure to prioritise.
4. Apply the Law of Three - identify the three things you do in your work that add the most value for your company and prioritise these before anything else.
5. Technology is your slave not your servant. Master it and use it to enhance your productivity - most importantly don’t be a slave to your inbox. (For a great read on technology I highly recommend “Building a Second Brain” by Tiago Forte.

I haven’t done justice there but seriously buy the book and I’m sure you’ll get great value from it.

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13 people found this helpful

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Claire Cahill
Eat your biggest & ugliest frog first to beat procrastination
Reviewed in the United Kingdom on 21 December 2024
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I first read this book when training to be a coach & refer back to it in all of my coaching client journeys.
So many people deal with procrastination and my biggest learning to beat this is to "eat my ugliest & biggest frog for breakfast". Every task after that one is then easier & motivation kicks in to do more
Great book which is always on my recommended reading list

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James Geary
A Useful Guide to Dealing with Procrastination
Reviewed in the United Kingdom on 24 July 2023
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Eat That Frog was a really interesting guide to tackling procrastination and to managing your time better with lots of commonsense advice and ideas. I was interested in it as it could be applied to writing and while not all of it was helpful in that regard, I did pick up some pointers that I think I could use to cut through the procrastinating I'm prone to and just get it done. Eat That Frog is a great metaphor for what this book is trying to get you to do, which is to basically tackle first the tasks that you are most avoiding that also equal the bulk of your productivity. A great read and reference guide that I'll come back to.

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4 people found this helpful

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edgar jose sa
Nice
Reviewed in the Netherlands on 12 February 2025
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...

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Irina Rezende
Livro
Reviewed in Brazil on 24 July 2024
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Tudo ok!

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LFJ
Eat that Frog!
Reviewed in Sweden on 22 May 2025
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So much wisdom in this book. Life changing advice.

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Josemi
Contenido bueno
Reviewed in Spain on 26 April 2024
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Contenido Bueno. Edición mejorable, pero no está mal.

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Lauren
WINNER
Reviewed in Australia on 2 October 2024
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Most authors rave about this book and for good reason. It's an easy read and should be reread from time to time. wonderful book - fab tips for organizational skills

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Eat That Frog!: The international bestseller - build habits, manage your time and get more of the important things done today! Kindle Edition

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