Game More, Pay Less
Kindle Unlimited
Unlimited reading. Millions of titles. Learn more
Read now
OR
£4.99

Promotions apply when you purchase

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Sold by Amazon Media EU S.à r.l..
Read with our free app
You've subscribed to ! We will pre-order your items within 24 hours of when they become available. When new books are released, we'll charge your default payment method for the lowest price available during the pre-order period.
Update your device or payment method, cancel individual pre-orders or your subscription at
Your Memberships and Subscriptions
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet or computer – no Kindle device required.

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Follow the author

Fraser J. Hay
Follow
Something went wrong. Please try your request again later.

Social Media Marketing: How to write, plan & execute your next social media marketing strategy Kindle Edition

by Fraser J Hay (Author) Format: Kindle Edition
4.4 out of 5 stars 30 ratings
Social Media Marketing: How to plan, write & execute your next social media strategy in 2024
Document & deliver a powerful social media marketing strategy for your business

Ask yourself the following:
  • Struggling to increase the ROI & revenue from your website?
  • Struggling to write your own social media marketing plan?
  • Struggling to raise awareness online of you, your brand or your services?
  • Struggling to get an ROI from your social media marketing activities?
  • Struggling to generate fans, friends, followers & qualified traffic to your site?
If you answered "YES" to any of the above then 'Social Media Marketing ' by Fraser J Hay will give you the clarity, direction and results that
you want from your social media marketing.

Discover practical and insightful reasons why your current social media marketing plan may not be generating the results you want and what you can do about it.

Inside 'Social Media Marketing ' you will learn:
  • How to research, write & execute your very own social media marketing plan
  • Discover what’s holding you back & preventing you from achieving your social media goals
  • How to prove to family, stakeholders & investors you’re making real progress - daily
  • 30+ practical Ideas onwhat to blog each week for the next year
  • How to measure your social media marketing effectiveness (and ROI) with 100% accuracy
  • The 2 steps that 91% of online marketers miss out in a vital 3 step process
  • Learn the 4 types of social media marketing objectives that keep you focused
  • 5 Ways to find prospective customers who need your products, services & solutions
  • 14 Tools to monitor, identify & leverage online “Buzz” to your advantage
  • 9 Tools to help you master “supply & demand” and find hungry buyers for what you offer
  • How to locate ideal JV partners and create profitable sales opportunities - fast
  • Discover the biggest secret that Virtual Assistants don’t want you to know
  • 25+ profoundly simple, but highly effective ways to build your list
  • How to prepare your message for your audience so they engage with you
  • A powerful 5 step formula to turn your online profiles into client magnets
Inside 'Social Media Marketing ' the author shares how he...
  • Generated more than 250,000 blog views in 24 hrs
  • Generated £10,000 from a single client online using one of the oldest social media tactics
  • Added over 1000 followers on one social network in less than 24hrs
  • Generated 400+ Testimonials on the UK's oldest social network
  • Has members from 20+ countries in his facebook group
  • Generated over 500 "likes" & over 150 comments to one blog in 24 hrs
  • Achieved over 80 specific personal, and commercial objectives on just one social network
  • Acquired customers, members and subscribers in 41+ countries around the globe
  • Regularly receive pre-qualified referrals from connections in his social networks
  • ...and much, much more.
All achieved working from home, 60 miles north of Aberdeen and 14 miles past the back of beyond in the highlands of Scotland.

Now, it's your turn.

Start planning, writing & executing a social media marketing plan that works for your business.

Take action now. Scroll up and click the 'buy' button at the top of this page and you can read Social Media Marketing on your Kindle device, computer, tablet or smartphone.
Read more
Previous slide of product details
  1. Print length
    187 pages
  2. Language
    English
  3. Accessibility
    Learn more
  4. Publication date
    26 Oct. 2013
  5. File size
    3.8 MB
  6. Page Flip
    Enabled
  7. Word Wise
    Enabled
  8. Enhanced typesetting
    Enabled
Next slide of product details

Product details

  • ASIN ‏ : ‎ B00G8M0JRI
  • Publisher ‏ : ‎ Fraser J Hay
  • Accessibility ‏ : ‎ Learn more
  • Publication date ‏ : ‎ 26 Oct. 2013
  • Edition ‏ : ‎ 2024th
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 3.8 MB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 187 pages
  • Page Flip ‏ : ‎ Enabled
  • Customer reviews:
    4.4 out of 5 stars 30 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Fraser J. Hay

Fraser J. Hay

Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

A Unique Approach to Redefining Success

Unlike traditional coaches, Fraser Hay’s approach focuses on transformation through purpose-driven coaching and consultancy. With over 30 years of experience, Fraser’s proven strategies enable clients to overcome frustration, gain clarity, and achieve measurable growth—all while embracing innovation and purpose.

Why Fraser Hay’s Approach Works

Traditional playbooks no longer meet the demands of today’s economy. Through the It Stacks Up® ecosystem and the PURCONOMY framework, Fraser helps clients:

Align their values, passions, and skills with their goals.

Leverage innovation, including cutting-edge AI tools.

Build sustainable success that endures.

With over 2,000 real-world business challenges solved, Fraser’s methodology blends:

Results-focused coaching and consultancy.

Actionable tools tailored to unique needs.

Purpose-driven frameworks that turn goals into reality.

What Is PURCONOMY?

PURCONOMY is a transformative roadmap for thriving in the Purpose-Driven Economy. This innovative framework redefines success by focusing on:

Aligning Purpose: Helping individuals discover their "why" and ensure their work is fulfilling.

Leveraging AI: Simplifying complexities and unlocking hidden opportunities.

Monetising Values: Turning passions into scalable, ethical income streams.

Sustaining Growth and Balance: Building a life that prioritises well-being and long-term success.

Fraser Hay’s Expertise Includes:

Delivering TEDx talks and keynotes on four continents.

Authoring 20+ transformational books, including PURCONOMY, Reinventing the Job Wheel, Promptastic, and MarTech Simplified.

Helping professionals future-proof their careers with innovation-driven strategies.

What Clients Can Expect

Break free from outdated strategies and redefine success.

Lead boldly with purpose, authenticity, and innovation.

Create meaningful, lasting impact in life, career, and business.

💡 By 2030, 70% of jobs will require AI-driven skills (World Economic Forum). Don’t wait to future-proof your career—start today.

Take the First Step

Fraser Hay’s proven frameworks and coaching solutions offer the clarity, purpose, and growth needed to thrive in a purpose-driven economy. Don’t wait for change—create it today!

Customer reviews

4.4 out of 5 stars
30 global ratings

Review this product

Share your thoughts with other customers
Write a customer review

Customers say

Customers find the book easy to understand, with one review highlighting its step-by-step approach to social media marketing. Moreover, the content receives positive feedback, with one customer noting it's packed with resources and links to tools and resources. Additionally, customers appreciate the social media strategy guidance, with one review describing it as a complete resource that covers every aspect of social media marketing.

Select to learn more

Ease of useContentSocial media strategy
7 customers mention ‘Ease of use’7 positive0 negative

Customers find the book easy to understand, with one customer noting it uses plain language without jargon, and another highlighting its step-by-step approach to social media marketing.

"...Things you can do today to improve the results you get...." Read more

"...you to make a personalised social media marketing plan, sets out the steps to make the plan, then how to execute it and establish a daily routine..." Read more

"I thought I knew all about Social Media marketing but this easy to understand guide taught me a few things!..." Read more

"...importance of having a plan, being consistent and taking small steps every day to get results...." Read more

6 customers mention ‘Content’6 positive0 negative

Customers appreciate the content of the book, with one customer highlighting its comprehensive approach, while another notes its extensive lists of helpful websites and resources.

"...Then it introduces you to a whole range of tools and techniques you can use...." Read more

"...This book shows you, not just logically, but with incredibly in depth trade secrets and tools that the kings of m=online media income don't want you..." Read more

"...It is very comprehensive and there are excellent lists and links to tools and resources that cover every aspect of social media. Well worth a read." Read more

"...It's packed with resources and is another practical book from Fraser that I've found really useful...." Read more

6 customers mention ‘Social media strategy’6 positive0 negative

Customers appreciate the book's comprehensive approach to social media marketing, with one customer highlighting its practical guidance and another noting how it helps cut through social media complexity.

"...It's full (and I do mean full) of really practical guidance. Things you can do today to improve the results you get...." Read more

"...More than a guide to social media, this is a complete resource for social media marketing and your online social media presence...." Read more

"...excellent lists and links to tools and resources that cover every aspect of social media. Well worth a read." Read more

"...you thinking about why you are doing social media and the importance of having a plan, being consistent and taking small steps every day to get..." Read more

Top reviews from United Kingdom

  • Baldyal
    5.0 out of 5 stars Nobody else tells you this stuff...
    Reviewed in the United Kingdom on 30 October 2013
    Verified Purchase
    I've had problems using social media for business in the past. It either becomes your hobby (which is a bad thing for a small business) or the task is delegated to the junior person in the office because she's the only one who knows how to make your printer print on both sides of a sheet of paper. Thus qualified, she's put in charge of your social media marketing - which isn't a healthy thing for any business.
    Unless you're using a book like this to guide the task.
    It's full (and I do mean full) of really practical guidance. Things you can do today to improve the results you get.

    I pride myself on knowing roughly how this stuff works and halfway through the book I found myself saying, "I never thought of that..." and, "oh, so that's what it does!"

    This book starts by making you THINK about what you're doing and why. Then it introduces you to a whole range of tools and techniques you can use. There's a lot to take in but it's up to you to choose what to implement and how to maintain it - that's what the "daily planner" bit is for. I'm working out my plan this week. Looks like I have quite a lot to do. At least now I'm a lot clearer about why I'm doing it and what I can expect to gain.
    ...and social media is no longer a hobby, preventing me from getting on with my work. Thanks to this book, it's part of the way I plan to do business, find customers and keep them.
    Helpful
     Report
  • Amazon Customer
    5.0 out of 5 stars Don't buy anything else..........
    Reviewed in the United Kingdom on 19 December 2013
    Verified Purchase
    A truly great 5 star resource. Why buy separate books to find out how to use LinkedIn, Twitter, blogging, article writing, on line clubs and forums, photos and images, online JVs, online profiles (and much, much more) when it’s all here? More than a guide to social media, this is a complete resource for social media marketing and your online social media presence. More than just a description of what’s possible, Fraser challenges you to make a personalised social media marketing plan, sets out the steps to make the plan, then how to execute it and establish a daily routine for refining and testing and then adjusting the plan. Everything from knowledge to know how, in order to reap the personal or business results you want. In plain language without the jargon that other writer's use to mystify social media.......
    Helpful
     Report
  • Paul Jayson
    5.0 out of 5 stars This tells you how to do it and achieve your goals.
    Reviewed in the United Kingdom on 12 November 2013
    Verified Purchase
    Let's face it, social media marketing is a black art and those that understand it are the kings of income. This book shows you, not just logically, but with incredibly in depth trade secrets and tools that the kings of m=online media income don't want you to have. Why? Because you're doing their job for them and automating your online media work, so you don't spend your life at your keyboard. You will be better than the geeks who rule the world of pixels, because you know your business. The best £5.00 I've spent. Thank you.
    Helpful
     Report
  • Yvonne Jenkins
    5.0 out of 5 stars This taught me a few things about social media marketing strategy!
    Reviewed in the United Kingdom on 23 November 2014
    Verified Purchase
    I thought I knew all about Social Media marketing but this easy to understand guide taught me a few things! If you want to make social media work for you and your business but are struggling to plan out a strategy that you can use everyday, then this book will certainly help.It is very comprehensive and there are excellent lists and links to tools and resources that cover every aspect of social media. Well worth a read.
    Helpful
     Report
  • Mrs Deborah F Leven
    5.0 out of 5 stars Helps you cut through social media with practical tips and guidance
    Reviewed in the United Kingdom on 30 October 2013
    Verified Purchase
    This really gets you thinking about why you are doing social media and the importance of having a plan, being consistent and taking small steps every day to get results. It's packed with resources and is another practical book from Fraser that I've found really useful. If you want to make social media work for you and your business but are struggling to make headway then this tool will give you the help you need.
    Helpful
     Report
  • Elsabe Smit
    5.0 out of 5 stars Plan the Work, then Work the Plan
    Reviewed in the United Kingdom on 30 October 2013
    Verified Purchase
    Again Fraser shares his tried and tested secrets in a way that is accessible and encouraging. Follow his advice step by step, and you cannot go wrong. Fraser only sells what he knows works, and that makes him stand out above the one-day-wonders in internet marketing. I have gained a few ideas just from browsing this book, and I know just following the steps consistently will give me results. Thanks, Fraser!
    Helpful
     Report
  • Geek Wannabe
    5.0 out of 5 stars Very useful book
    Reviewed in the United Kingdom on 11 November 2015
    Verified Purchase
    I like this book simple and easy to understand lots of hints and tips and useful links. Some are timeless and some will go out of fashion as technology changes.
    Helpful
     Report
  • A. Davey
    5.0 out of 5 stars I've always found Frasers's books very useful
    Reviewed in the United Kingdom on 12 November 2013
    Verified Purchase
    ... and this is no exception!There are so many hints and tips to help you plan your social media strategies, and the lists of helpful websites is amazing!
    Helpful
     Report

Top reviews from other countries

  • B. T. Brown
    5.0 out of 5 stars Expert, professional advice by someone who knows his stuff. Highly recommended.
    Reviewed in Canada on 26 November 2014
    Verified Purchase
    Fraser's work really struck a chord with me after reading "Stop Struggling, Start Growing", and when I saw his book on Social Media Planning, I grabbed a copy immediately.

    My business relies heavily in online marketing and PR - this book really opened my eyes and showed me that I was way off target in my social media efforts. Fraser really lays it out in this book and and virtually takes you by the hand to show you how to plan and implement a successful - and profitable - social media plan. On top of that, he does a great job at making the whole process appear very streamlined and efficient, something I was truly terrible at.

    I highly recommend this book to anyone new to social media marketing and to anyone needing a real overhaul of their current SMM efforts.
    Report
  • Rebecca England
    5.0 out of 5 stars Very helpful guide to social media marketing
    Reviewed in the United States on 23 November 2014
    Verified Purchase
    The Social Media Daily Planner is a great guide to effectively use social media for business and marketing. The book takes the approach to naming problems of investment and addressing those problems with useful solutions to drive more traffic and sales with the proper use of social media.
    This book breaks down all the different social media platforms and explains how to get the most out of each platform to get business going in the right direction. It has been incredibly helpful in getting my feet off the ground as a business owner and I think that it is a must-read for anyone who is wondering why their social media marketing campaign isn’t working. The book helped me realize some things I was lacking that I hadn’t even thought of before, which was a really great tool in helping me evaluate and analyze my specific situation.
    Also, there are helpful exercises throughout the book to really put my goals in perspective and pinpoint my strong and weak points. I was able to find out where I need to work on getting better and what areas are really important when it comes to getting more business through LinkedIn, Twitter, Facebook, etc. Great read and very helpful!
    Report
  • Irma Dean
    5.0 out of 5 stars Your Gateway to Social Media Marketing for 2015. Highly Recommended!
    Reviewed in the United States on 25 November 2014
    Verified Purchase
    Online presence is very important if you really want to take your business to the next level. Social Media Marketing is becoming a demand of all kind of businesses whether it is big or small. It is the easiest and fastest way of advertising/marketing your business products or services.
    This book is very well crafted, it starts with basics and then guides you on creating a proper online marketing campaign using top social media channels; Facebook, Twitter and many others. Author also has shared a massive and updated list of social bookmarking websites. Another thing that I like the most about this book is that it allows monitoring of your current performance.
    I would like to highly recommend this book to all those people who are planning to launch an online marketing campaign.
    Report
  • Jack G Hardy
    5.0 out of 5 stars Fraser does it again! You will focus on how to move ahead.
    Reviewed in the United States on 4 November 2013
    Verified Purchase
    This is a valuable book for beginners and those who've been around the track several times or more. Its for those who are willing to focus on how to get ahead using social media. Fraser puts all the tools on the table along with how to use them effectively. If you're not willing to focus carefully, don't bother. But if you've wondered what you've missed, and how to correct your course, this is a book you'll give five stars /:-)
    Report
  • Iola
    3.0 out of 5 stars More for small business owners than for the self-employed
    Reviewed in the United States on 23 April 2018
    Verified Purchase
    I gave up reading this about two-thirds of the way through, because it wasn't what I was looking for. I have dozens of highlights in most non-fiction books I read on Kindle. In this book, I had five.

    The author says "social media" but he placed a lot of emphasis on LinkedIn. Yes, I get that LinkedIn is seen as social media, but I see it more as professional networking (so business-to-business) rather than social (friend-to-friend). So I think this book would be more useful for people involved in B2B marketing than B2C.

    I also felt the author got confused about his audience at times. Sometimes it felt as though he was talking to the owner/operator, and sometimes it felt as though he was talking to the business owner who could delegate. Either way, I didn't feel he was talking to me. That's fine. Every book has a target audience, and it's fine that I'm not the target for this one.

    I'd add one last caution: this book was published in 2013 (and updated in 2017), and most of the social networks have updated their algorithms and terms of service since then. The principles of social media marketing will hold true, but many of the practicalities have changed (e.g. the book says tweets are limited to 140 characters when they are now 280).
    Report

Report an issue


Does this item contain inappropriate content?
Report
Do you believe that this item violates a copyright?
Report
Does this item contain quality or formatting issues?
Report